You own two things in the blogging and business worlds: your website and your email list. You and your company are both represented on your website.
It must be a location where your readers and clients can quickly discover the information they need. And if they leave before the site has finished loading, they won’t be able to locate anything.
These six SEO image optimization strategies will increase the visibility of your blog posts, speed up your website, and make it simple for readers to share your content!
SEO’s importance in 2022
About 61% of marketers agree that SEO is critical to their company’s online performance; thus, on average, 21st-century companies devote 41% of their marketing budget to SEO. In summary, taking the effort to create a strong SEO plan may transform not only your web traffic but your company as a whole.
The current state of the globe explains why internet use is more than ever before. As a result of the epidemic, we have watched more movies and TV shows online than ever before and participated in more Zoom meetings than we could ever need.
SEO has been vital for so many firms during 2020 and we predict 2021 to be much of the same. The question now, as we near the New Year, is how to develop an SEO plan that adapts to the changing nature of the industry. Well, let’s start with the essentials.
6 Tips for SEO Image Optimization
Before Uploading to WordPress
1. Size does Matter
There are two different numbers you need to know about for your photos:
- The computer file size (usually in KB or MB)
- The image specs (usually width x height in pixels)
Computer file sizes
- Gigabyte (GB)
- Megabyte (MB)
- Kilobyte (KB)
Usually, Digicam and smartphone images have a size of around 2-3.0 MB (or larger). Before uploading, the file should ideally be 500 KB in size or less (the best-case scenario is 150 KB or less).
Plugins shouldn’t be used to “smush your file.” Consider this: when you submit a 3.0 MB file to WordPress, your website’s server and back end also receive a 3.0 MB file. The main cause of a website’s slow loading performance is photos (which is a search engine ranking factor).
We’ll discuss image specifications in terms of width and height in pixels. Suppose your iPhone ×’s flower photo was 5.7 MB and 4032 x 3024 pixels. You downloaded a picture from DepositPhotos.com that was 11.6MB and 5184 by 3456 pixels in size.
These sizes are obviously for these two particular files. Your equipment and settings will determine the sizes of your images.
Do you know where I can look for this info? If you right-click an image on a Mac and choose Get Info, it will display the file size and pixels. You can right-click and choose Properties on a PC. The file size and pixel size will both be listed on the main tab.
2. Use Descriptive Filenames
Now let us talk a little about planning and SEO before we discuss the names of your files. You must conduct keyword research before publishing your content.
We thought you would find this piece, we made about How to Plan Blog Posts that Google Loves helpful. To optimize your photos and graphics around the keyphrases you want to rank for, you must be aware of both related and dissimilar keyphrases.
We don’t want you to worry about this because it’s likely that you’ve been blogging for a while and haven’t done this for all of your photos. We would prefer that you learn the proper procedure and use it for all future posts. You may then take care of the photographs as you update and optimize older content.
3. Resize the File
In this situation, blogs actually don’t come in a single shape that fits everyone. The issue is if your blog can use an image of the size you need for it.
Use a Chrome extension called Page Ruler to determine the maximum width of any photos that mostly everyone uses in blog posts. This is because text can only be 655 pixels wide.
The iPhone’s regular photo size is 4032 × 3024 pixels and weighs 2.63MB (2630 KB). Therefore, it is far too big for a blog in terms of size and file size.
Uploading photographs straight from your DSLR or iPhone/smartphone without downsizing or optimizing them is the worst thing you can do.
4. Create a Pinnable Image
If you know, you’ll understand that the absence of social sharing buttons and the absence of time favorite images are two of the major pet peeves when reading blogs. Keep in mind that social sharing affects your direct and organic traffic.
You want people to share your post(s) in addition to reading them. Make it simple for individuals to do so. Social sharing buttons, pinnable photos, and click-to-tweet links are all quite simple to implement yet have a massive impact.
Using Canva to make your pinning-ready photos. They make it very simple and provide you access to many entertaining templates. Currently, 735 x 1102 pixels is the optimum size. You simply want to use the preferred Pinterest size.
5. Describe the Image with Alt Text
You should finish the alt text block after you upload the image. To assist readers with visual impairments, alt text is used. Given their limits, search engine robots use them to help describe your photographs.
This is a crucial step for SEO trends. If you don’t finish the alt text, you are wasting a significant optimization step even if you don’t fill in any of the other pieces.
6. Add Titles, Descriptions, and Captions to Your Images
Bloggers frequently forget to include titles, descriptions, and/or captions. Compared to what alt tags or file names may possibly do, they add a more comprehensive explanation. Additionally, they can enhance how photographs are linked to the text in your blogs.
You can make them more specific than alt tags or file names when you employ any of these three. While defining the context of the image in relation to your content, you should concentrate on describing the image. After being attracted to your website, this will assist users in concentrating on the blog’s content.
These six SEO image optimization strategies are quick and simple ways to increase the visibility of your blog posts that most growth hacking agencies recommend using. It speeds up your website, and makes it simple for people to share your content!
Are you ready to discover more about website speed optimization? Website engagement and SEO can both be greatly aided by site speed!